He will lead our country in a way that will make us proud, not ashamed, to be Republicans. ~Sarah Huckabee

Via Michael Crowley

Right there Ms. Huckabee may have summed up why Huckabee is doing surprisingly well, and how many voters could resist identification with Bush (preferring instead Reagan) while at the same time rallying behind someone who is so much like Bush. 

She also says, “The majority of us got involved [in politics] for social issues in the first place.”  That highlights Huckabee’s strengths effectively, while also effectively de-emphasising all those areas of policy where Huckabee is perceived as flawed or weak.