On the scale of cultural importance, there are few things that rank below the introduction of a new Coke product, such as Tom Cruise, almost all blogging, and Max Boot’s books. Still, one good irrelevancy deserves another, so why not blog about it? If past experience is any guide, this new Coke product, a mixture of Coke and coffee, will bomb just as most of the others have done. However, as a graduate student with a caffeine habit, I find the prospect of soda and coffee in one drink strangely appealing. Is it a betrayal of a great American tradition? Well, I don’t know–was it a betrayal of a great American tradition to remove the cocaine from the original Coca-Cola? This sounds like a mild attempt to return to the old ways, a kind of reactionary Coke.

Hat tip to Jon Luker